Local Image Awards

The FPRA Image Awards recognize the best in research, strategy, implementation and execution in the public relations profession. Local Image Awards competitions are conducted in the spring at the chapter level, followed by the state-wide Golden Image Awards.

Award Divisions

Image Awards are broken into four main divisions:

  • Public Relations Programs
  • Printed Tools of Public Relations
  • Audio/Visual/Online Tools of Public Relations
  • Student Projects in Public Relations

Within each division are multiple categories.

Entry Format

An entry is made up of a two-page summary, any supporting documentation, a 50 word summary of your project and a brief organizational overview of your organization. The outline of the two-page summary follows the general outline of a public relations project: Research/Situation Analysis; Objectives; Implementation; Evaluation and Budget. Submissions are accepted electronically at www.FPRAImage.org.

Judging Criteria

When judges review an entry, seventy percent of the score comes from the two-page summary.To help make your entry top-notch, be sure to review the judging criteria and, if you’re a member, look through past winning entries.