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May 2020

May Virtual Meeting: Facebook Ad Optimization and A/B Campaigns

May 20 @ 8:00 a.m. - 9:00 a.m.
Online Event FL United States + Google Map
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In this time, connecting with your audience through digital channels is more critical than ever. Social media use has doubled during the pandemic. Amy Dobson, Owner and Chief Creative Officer for Metta Digital Marketing, will guide you through 5 critical tips to optimizing the ever-evolving landscape of Facebook advertisement. Also, Amy will share the benefits of split testing (A/B campaigns) and how to identify ad variables to increase conversions. Discussion points will include ad objectives, creative, audience, determining split test variables, and post-campaign data analysis.

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June 2020

June Virtual Meeting: PR Lessons from the Campaign Trail

June 17 @ 8:00 a.m. - 9:00 a.m.
Online Event FL United States
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Chad McLeod will discuss the PR principles that helped shape his messaging strategy and share how he used unconventional methods, like a campaign podcast, to connect with potential voters.

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Virtual Coffee Meet-up – June 2020

June 19 @ 8:30 a.m. - 9:30 a.m.
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Coffee is just as essential as your FPRA colleagues! Grab a cup of your favorite joe and head over to our virtual meet-up. We want to hear how you’re doing, if you’re working from home and how that’s going, tips, tricks, funny memes, we want to hear it all. Bring any questions you might have for your fellow PR Pros and join us!

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July 2020

July Virtual Meeting: Jason Ellis – Cob & Pen, Good Thyme, and Rec Room

July 15 @ 8:00 a.m. - 9:00 a.m.
Online Event FL United States + Google Map
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Jason Ellis is a co-owner of Cob & Pen, Good Thyme, and Rec Room. In this session, Jason will share what he loves about this community, lessons learned from opening businesses in Lakeland, and having to adjust to the COVID-19 pandemic as a restaurant co-owner.

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Virtual Coffee Meet-up – July 2020

July 31 @ 8:30 a.m. - 9:30 a.m.
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Coffee is just as essential as your FPRA colleagues! Grab a cup of your favorite joe and head over to our virtual meet-up. We want to hear how you’re doing, if you’re working from home and how that’s going, tips, tricks, funny memes, we want to hear it all. Bring any questions you might have for your fellow PR Pros and join us!

Find out more »
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