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April 2020

April Monthly Meeting: CANCELED

April 15 @ 7:30 a.m. - 9:00 a.m.
Terrace Hotel, 329 E Main St
Lakeland, FL 33801 United States
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Chad McLeod will discuss the PR principles that helped shape his messaging strategy and share how he used unconventional methods, like a campaign podcast, to connect with potential voters.

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Virtual Coffee Meet-up

April 15 @ 8:30 a.m. - 9:30 a.m.
Work from home office

Coffee is just as essential as your FPRA colleagues! Grab a cup of your favorite joe and head over to our virtual meet-up. We want to hear how you’re doing, if you’re working from home and how that’s going, tips, tricks, funny memes, we want to hear it all. Bring any questions you might have for your fellow PR Pros and join us!

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Virtual Happy Hour

April 23 @ 5:30 p.m. - 6:30 p.m.
Work from home office

We miss you FPRA Fam! Grab your favorite adult beverage or even just some sweet tea and join us for virtual Happy Hour.

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May 2020

Virtual Coffee Meet-up – May 2020

May 15 @ 8:30 a.m. - 9:30 a.m.
Work from home office

Coffee is just as essential as your FPRA colleagues! Grab a cup of your favorite joe and head over to our virtual meet-up. We want to hear how you’re doing, if you’re working from home and how that’s going, tips, tricks, funny memes, we want to hear it all. Bring any questions you might have for your fellow PR Pros and join us!

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May Virtual Meeting: Facebook Ad Optimization and A/B Campaigns

May 20 @ 8:00 a.m. - 9:00 a.m.
Online Event FL United States + Google Map
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In this time, connecting with your audience through digital channels is more critical than ever. Social media use has doubled during the pandemic. Amy Dobson, Owner and Chief Creative Officer for Metta Digital Marketing, will guide you through 5 critical tips to optimizing the ever-evolving landscape of Facebook advertisement. Also, Amy will share the benefits of split testing (A/B campaigns) and how to identify ad variables to increase conversions. Discussion points will include ad objectives, creative, audience, determining split test variables, and post-campaign data analysis.

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