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January 2020

January Monthly Meeting: Scott Brickhouse, Chick-fil-A

January 15 @ 7:30 a.m. - 9:00 a.m.
FL United States + Google Map
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Lakelander Scott Brickhouse’s Chick-fil-A franchise has been recognized and awarded by Chick-fil-A corporate as one of the busiest Chick-fil-A restaurants in the country. In order to keep up with demand, Brickhouse’s franchise was razed in early 2019 to make way for a larger, state-of-the-art restaurant. In June, he cut the ribbon on the new 5,300-square-foot restaurant capable of handling 350 customers per hour (versus 200 customers before). This month, Brickhouse will discuss the Chick-fil-A company culture that drives business and makes them the most profitable fast-food franchise chain in the United States.

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February 2020

February Monthly Meeting: 5 Qualities of High Performing Leaders

February 19 @ 7:30 a.m. - 9:00 a.m.
Terrace Hotel, 329 E Main St
Lakeland, FL 33801 United States
+ Google Map
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Great leaders demonstrate many characteristics, but there are five qualities that consistently define high-performing, purposeful and inspiring leaders. Gain a deep understanding of the traits that are embodied in the most successful leaders. Learning how to develop these traits in yourself and your team will lead to optimal performance, long-term sustainable results that matter, and an enduring legacy.

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March 2020

March Monthly Meeting CANCELED

March 18 @ 7:30 a.m. - 9:00 a.m.
FL United States + Google Map

Learn 10 Habits of Persuasive Public Relations Leaders and improve your business relationships by becoming more likable and influential when communicating with colleagues, customers, vendors, peers, and more!

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April 2020

April Monthly Meeting: CANCELED

April 15 @ 7:30 a.m. - 9:00 a.m.
Terrace Hotel, 329 E Main St
Lakeland, FL 33801 United States
+ Google Map
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Chad McLeod will discuss the PR principles that helped shape his messaging strategy and share how he used unconventional methods, like a campaign podcast, to connect with potential voters.

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May 2020

May Virtual Meeting: Facebook Ad Optimization and A/B Campaigns

May 20 @ 8:00 a.m. - 9:00 a.m.
Online Event FL United States + Google Map
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In this time, connecting with your audience through digital channels is more critical than ever. Social media use has doubled during the pandemic. Amy Dobson, Owner and Chief Creative Officer for Metta Digital Marketing, will guide you through 5 critical tips to optimizing the ever-evolving landscape of Facebook advertisement. Also, Amy will share the benefits of split testing (A/B campaigns) and how to identify ad variables to increase conversions. Discussion points will include ad objectives, creative, audience, determining split test variables, and post-campaign data analysis.

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