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January 2019

Choose Your Lane, Then Get Ready to Grow

January 16 @ 7:30 a.m. - 9:00 a.m.
Fresco’s Downtown Lakeland, 132 S Kentucky Ave
Lakeland, FL 33801 United States
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Curious Jane made the decision to specialize in franchises after more than a decade of serving clients in two distinct verticals. Turning down business that didn’t fit the newly narrowed focus was hard to do. But soon, something amazing happened: Prospective clients found Curious Jane because of strong positioning on the website, in advertising and PR. And the phones haven’t stopped ringing. Registration ends Monday, January 14. Register Now   About the Presenter Lora Kellogg, CFE, is president & CEO…

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February 2019

Making a Cultural Connection

February 20 @ 7:30 a.m. - 9:00 a.m.
Fresco’s Downtown Lakeland, 132 S Kentucky Ave
Lakeland, FL 33801 United States
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As our society becomes more culturally diverse, companies and organizations must adapt their communication methods to build trust and connect with the public in more meaningful ways. In this presentation, Wilson Camelo will share how audience demographics are shifting and what it means for those of us working in public relations and marketing. Registration ends Monday, February 18. Register Now   About the Presenter: Wilson Camelo is an experienced and nationally-recognized marketing expert with experience in the U.S. Hispanic, multicultural,…

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March 2019

For the Sake of the Profession: Defending the practice of public relations

March 20 @ 7:30 a.m. - 9:00 a.m.
Fresco’s Downtown Lakeland, 132 S Kentucky Ave
Lakeland, FL 33801 United States
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What is public relations? Is the purpose of PR to establish open channels of honest communication for the benefit of everyone, or is it to manipulate an audience with clever word doctoring and doublespeak? Unfortunately, the term is often misrepresented as spin, a stunt, image management or a ploy. Although we are in the communication age, there still tends to be mass confusion over the concept and principles of public relations. Join us for an open discussion on how those…

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April 2019

Communicating During Times of Change

April 17 @ 7:30 a.m. - 9:00 a.m.
Fresco’s Downtown Lakeland, 132 S Kentucky Ave
Lakeland, FL 33801 United States
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After spending millions of dollars and thousands of hours in planning, the community-based coworking space, Catapult, was forced to head in a new direction in the aftermath of Hurricane Irma. Catapult’s executive director, Christina Graham, will share the lessons she has learned when communicating during times of change. She will discuss the plans for Catapult 3.0 and the impact it’s having on the community. Local Image Awards will also be presented. Registration ends Monday, April 15. Register Now About the…

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May 2019

Lessons Learned as a PIO

May 15 @ 7:30 a.m. - 9:00 a.m.
Fresco’s Downtown Lakeland, 132 S Kentucky Ave
Lakeland, FL 33801 United States
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Communicating on behalf of a public safety agency can be challenging. Janel Vasallo, public information officer for the Lakeland Fire Department, will draw upon her experiences and offer insightful tips for professionals working in public relations with limited resources. She will be joined by Robin Tillett, PIO for the Lakeland Police Department. Janel and Robin will share how they’ve had to be creative and think outside the box when it comes to providing positive public relations, community education and responding to media during emergency events.

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