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March 2019

For the Sake of the Profession: Defending the practice of public relations

March 20 @ 7:30 a.m. - 9:00 a.m.
Fresco’s Downtown Lakeland, 132 S Kentucky Ave
Lakeland, FL 33801 United States
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What is public relations? Is the purpose of PR to establish open channels of honest communication for the benefit of everyone, or is it to manipulate an audience with clever word doctoring and doublespeak? Unfortunately, the term is often misrepresented as spin, a stunt, image management or a ploy. Although we are in the communication age, there still tends to be mass confusion over the concept and principles of public relations. Join us for an open discussion on how those…

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April 2019

Communicating During Times of Change

April 17 @ 7:30 a.m. - 9:00 a.m.
Fresco’s Downtown Lakeland, 132 S Kentucky Ave
Lakeland, FL 33801 United States
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After spending millions of dollars and thousands of hours in planning, the community-based coworking space, Catapult, was forced to head in a new direction in the aftermath of Hurricane Irma. Catapult’s executive director, Christina Graham, will share the lessons she has learned when communicating during times of change. She will discuss the plans for Catapult 3.0 and the impact it’s having on the community. Local Image Awards will also be presented. Registration ends Monday, April 15. Register Now About the…

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May 2019

Lessons Learned as a PIO

May 15 @ 7:30 a.m. - 9:00 a.m.
Fresco’s Downtown Lakeland, 132 S Kentucky Ave
Lakeland, FL 33801 United States
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Communicating on behalf of a public safety agency can be challenging. Janel Vasallo, public information officer for the Lakeland Fire Department, will draw upon her experiences and offer insightful tips for professionals working in public relations with limited resources. She will be joined by Robin Tillett, PIO for the Lakeland Police Department. Janel and Robin will share how they’ve had to be creative and think outside the box when it comes to providing positive public relations, community education and responding to media during emergency events.

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June 2019

READY: Crisis Communication Workshop

June 7 @ 8:30 a.m. - 11:00 a.m.
FBCH / One More Child Headquarters, 1015 Sikes Blvd.
Lakeland, FL 33813 United States
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Dealing with organization controversy and crisis in an evolving media world. Are you READY? Join the Florida Public Relations Association to start your plan for dealing with organization controversy and crisis in an evolving media world. Expert public relations professionals will share experiences and guide you through a table top exercise designed to empower you to identify and plan for crises of all scopes. You’ll leave with the tools and resources you need to craft a response plan that represents…

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July 2019

July Monthly Meeting: The Impact of Strategic Storytelling

July 17 @ 7:30 a.m. - 9:00 a.m.
Fresco’s Downtown Lakeland, 132 S Kentucky Ave
Lakeland, FL 33801 United States
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From mega yachts in Italy to the slums in Central America, Andy McEntire’s work as a filmmaker has taken him all over the world. Andy will share lessons he has learned throughout his journey as a storyteller and entrepreneur.

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