Guest speaker Bob McKay, the founder of McKay Advertising and Activation, shared the latest trends and technological developments within the ever-changing world of digital media at the May 17 meeting of Dick Pope/Polk County chapter of the Florida Public Relations Association sponsored by Florida Southern College. FPRA members and guests learned how McKay harnesses digital media to quantify the return on investment and trackable data. He shared his view that all marketing is now digital and his agency’s mantra “In God we trust, everyone else needs data.”
McKay founded MA+A in 2004 and it has become an authority in the media community. He has developed one of the most unique advertising agency experiences for clients, employees, and associates. A graduate of the University of South Florida, he began his media career with Susquehanna Broadcasting Outlets in Orlando. His 18 years in media are decorated with a long track record of success and have established him in the business as a very astute manager, marketer, and strategic thinker.
The meeting, which included breakfast and networking opportunities, was held from 7:30-9:00 am. at Fresco’s, located at 132 South Kentucky Avenue, Lakeland, Fla. 33803 and was sponsored by Florida Southern College.