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Public Relations Representative
Posted On: 4/14/2010
Description:
Develop and maintain proactive, positive relationships with media in key markets; write and produce print and broadcast stories and manage projects as assigned; serve as spokesperson and liaison in community and assigned key markets.
Requirements/Qualifications:
To be considered, candidates MUST HAVE:
* Three to five years of progressive experience in public and media relations in the tourism, entertainment or attractions industry.
* Demonstrated success in planning and coordinating special events, media relations, and public and community relations.
* Strong public and media contacts.
* Experience as a spokesperson and as a point of contact.
* Experience serving in a proactive role in creating and implementing news media event ideas and strategies.
Also required are strong project management skills, the ability to develop and execute detailed plans, programs and schedules, effective utilization and coordination of internal and external and resources. Must be able to demonstrate professional writing skills, skill in public speaking and presentations. Bachelor's degree in PR, communications or related field is required.
Responsibilities:
Pitch media on LEGOLAND, Merlin Entertainments and pre-opening events. Research, create story ideas and write press releases, advisories, video news release copy and captions as assigned. Develop new and exciting angles on the park while maximizing exposure in all departments. Maintain positive and productive relationships will all members of the working news media both in core and outer markets. Represent LEGOLAND at meetings, trade shows, FAM tours, media blitzes and assigned events to generate news coverage and awareness on the park. Maintain active memberships and participation in PR and media related organizations. Interface with all local agencies to keep informed or park news and generate co-operative PR efforts. Act as spokesperson as needed.
For more information, go to www.legoland.com
Contact N/A for more details.
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