FPRA Dick Pope/Polk County Chapter
Public Relations Professional Development in Polk County, Florida
February Monthly Meeting
Posted on 19. Jan, 2012 by Ashley Hall in Calendar, News
Reach Out & Touch Someone – Marketing to People In the Social Media Era
Our February 15 meeting will feature Jim DeGennaro, Senior Marketing Manager for Central Florida Development Council. He will be speaking on the use of hand written notes to creative personal gifts.
Jim will offer PR professional numerous ideas to creatively impress clients. Jim uses his background from his three decades as a leading economic development professional to provide stories on how projects have been won by ensuring clients have been made to feel more comfortable and wanted in Polk County than other communities in their search for land or buildings.
Jim has been married to the former Merita Bridges of Lakeland for 37 years. He has 3 grown children and 6 grandbabies. He used to be a skinny, liberal hippie writer for The Tampa Tribune and The Ledger but has since reformed himself on all counts. When he was younger, Jim rode a bareback bronco in a rodeo, parachuted from a perfectly good airplane and bungee jumped stone cold sober from a 200-foot tall tower crane on Daytona Beach. Today he is careful to hold the handrail when walking down the stairs. He has been with Polk County and the Central Florida Development Council for 31 years.
His hobbies include dining at fine restaurants like Peebles Barbecue and eating in the living room while watching Sandra Lee on the Food Network. He also likes to read when he can stay awake.


