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August 2017

Setting a spot for customers at the table: How Publix cultivates brand loyalty

August 24 @ 6:00 pm
Publix Apron’s Cooking School, 4730 South Florida Avenue
Lakeland, 33813 United States
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$45

Join the Dick Pope/Polk County Chapter of the Florida Public Relations Association as we go on a journey to the Italian countryside, where the sun-drenched vineyards and cobblestone roads lead us to a magical feast with good friends, food, and wine to celebrate the moonlit Tuscan night while we raise money to support the educational and professional development initiatives of FPRA. While we dine, our fellow chapter member Brian West, media & community relations manager of Publix Super Markets will…

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September 2017

Fake News, Bad Reviews & the Internet Troll Blues

September 20 @ 7:30 am - 9:00 am
Fresco’s Downtown Lakeland, 132 S Kentucky Ave
Lakeland, FL 33801 United States
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$5 - $25

The Internet can serve as judge, jury and executioner for practically any person’s or company’s reputation. And when it comes to online reputation management, many PR professionals are unprepared for what they’re up against. Online reputation management guru John P. David, president of David PR Group and a partner with WebFactCheck.com, will discuss valuable tips on how to: Identify personal and professional online vulnerabilities Employ best practices for use of social media and digital communications Avoid and mitigate online damage…

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