Each August, the Florida Public Relations Association holds a four-day conference filled with information on the tools, tactics and strategies needed for success in the public relations field.

This year’s lineup of speakers includes global communicators who have worked for some of the world’s biggest brands including Nike, AAA, NASCAR, AARP, Xerox, AT&T, SPANX and Walt Disney Entertainment.

Topics include:

•  Becoming a Champion Brand
• Advocacy and Public Relations
• How to Impress in 15 Seconds or Less
• Crisis Communications
• Leadership Development
• Measuring Effectiveness
• Integrated Marketing Communications
• Overcoming Challenges with Vision, Mindset and Grit
• Optimizing Your Digital Communications in a Mobile World
• Handling Challenging Media Situations
• Generational Communications
• Effective Storytelling

Click Here for more information on the Annual conference.